Over a quarter century agO elegant earth
began as a retail boutique in a charming turreted
storefront in English Village near Birmingham.
Featuring a wonderful mix of antique and new
garden ornament, the store drew national
attention and inspired designers and home
Organically, the business evolved into a
manufacturing operation that reflected the store’s
look and sensibilities by creating pieces that make
design statements, solve design problems, and
just feel right. We share our love of the past and
the thrill of discovery with our customers, and
strive to deliver the combination of good design
and quality that will stand the test of time.
We began our 25th year relocating the
operation to an historic 185,000 sq. ft. factory
on 8.5 acres near the heart of Birmingham.
This facility is roughly 6 times the size of
our previous space, allowing us to increase our
efficiency and capacity as we continue to grow.
Higher capacity and efficiency are great,
but they can sometimes have a negative effect
on creativity and the design process. We were e s p e c i a l l y
t h i s move
because the architecture and history of the
space are in harmony with our core beliefs and
everything that is good about our line.
Built in 1920 to house the automaker Preston
Motors Company, 1700 Vanderbilt Rd. was
slated for demolition because it was seen as a
“white elephant" in the real estate world - with
inadequate ceiling height and column spacing
for today’s industrial and warehousing needs.
When we discovered it we saw a perfect match
for our creative operation and we spared this
unique structure from the wrecking ball.
It’s “sawtooth" roof design is an iconic
symbol of American manufacturing at its zenith.
We hope to honor the legacy of quality and
craftsmanship defined by that era as we make
our products within its light-filled walls.
We are indeed grateful to be the stewards of
this building, but we are most grateful to you,
our customers and friends. Our hope is that we
continue to earn your business in the years ahead.